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Ask ten business owners if their marketing is data driven, and most will say yes. Ask them to point to the exact number that proved a recent campaign worked, and the answers get a lot quieter. Aditi Sharma Digital Marketing Specialist has built her entire practice around closing that gap, and it comes down to five principles she applies on every project, regardless of industry or budget size. Start With What Is Actually Happening Before recommending a single change, Aditi Sha

A lot of business owners treat SEO and content as two separate jobs. One person fixes the website, another person writes blog posts, and the two rarely talk to each other. Aditi Sharma Digital Marketing Specialist sees this as one of the most common and most costly mistakes in small business marketing. SEO and content are not two different services. They are two halves of the same job, and neither one works particularly well without the other. What SEO Actually Does Search en